Study Melbourne is supporting Victoria’s international education sector to recover and build resilience through its new Lead Generator Program.

Melbourne is a world leading study destination and consistently recognised in global rankings as Australia’s best student city. International students are an integral part of Melbourne and Victoria’s community, bringing vibrancy and diversity to places, and supporting more inclusive communities. International students choose to study in Melbourne for a high-quality education, exceptional lifestyle and to launch their global careers.

The Lead Generator Program is designed to enhance the international student pipeline and attract more international students to Melbourne through a series of familiarisation tours and outbound missions in 2023 and early 2024.

Select influential education representatives from international schools and education agencies in key source markets will be invited to be a part of the familiarisation tours to Victoria. Programs will include site visits to Victoria’s universities and TAFE institutes, providing meaningful insights into the high-quality education and training offered by Victoria’s education providers.

Participants will have the opportunity to attend activities and events that highlight the premium student experience offered across Victoria’s vibrant, welcoming and safe communities. This in-person experience of the best of Melbourne and its education offerings will provide education counsellors and agents with a deeper understanding and connection to Melbourne as Australia’s leading study destination.

Victoria’s universities and TAFEs will also be invited to participate in outbound missions designed to build and consolidate student pipelines, develop further commercial opportunities, promote Victoria’s research and innovation strengths and strengthen bilateral relationships.

Focus markets for the Lead Generator Program comprise well-established, high growth and emerging markets for Victoria, across Southeast Asia, North Asia, South Asia, Africa and Latin America, to build diverse global connections and partnerships for sustainable recovery and long-term growth of the sector.

The Lead Generator Program builds on the strength of Study Melbourne as the Victorian Government’s education destination brand and Victoria’s Global Education Network, which includes education representatives based in 15 global locations and Study Melbourne Hubs – physical, virtual and pop-up – across five strategic markets offshore.

Find out more about how Study Melbourne works with industry by subscribing to our International Education Insider newsletter.